The Intelligent Business Blog | Data Assets

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The iBusiness Group. Data Paradigm Shift. Data Readiness. Start Small. Say No.

Leadership Discipline, Data Readiness, Data Assets, Data Paradigm Shift

Data Paradigm Shift #4: Are You Doc Hudson or Lightning McQueen When It Comes to Your Data Thinking?

September 12, 2023

In the movie Cars, Lightning McQueen cannot make a left turn on a dirt track because he has only ever raced on asphalt...

The iBusiness Group. Optimize Your Customer Journey with a Customer Data Platform.

The Intelligent Business Program, The Execution Disciplines, Data Assets, Customer Data Platform

Optimizing the Prospecting Portion of Your Customer Journey

March 20, 2023

How does a small company with half of its pre-pandemic staffing level and limited IT support, go from a largely manual...

Data Strategy, Data Assets, Data Roadmap

3 Keys to an Awesome Data Roadmap - Part 2: Data Assets

January 18, 2023

This second in a series of articles on the three key components of an effective data roadmap will discuss how a focus...